Socially Savant

For a number of months here is in South Africa we have seen Social Media light up with rage over racial campaigns run by well-known institutions. We have seen Dove International headquarters deliver on the most distasteful adverts regarding skin tone and early in 2018 we woke up to an advert by H&M International that had people rioting and looting stores across our beloved country. We also still have adverts where black women are dancing as if that’s all we do all day. But let’s take a step back a little bit. What is advertising? The way I see it, it’s a tool to reach far and wide and sell the product or services you have to offer. So from really dry and dead advertising that looks like it was done by a 5-year-old on a word document to aesthetically pleasing adverts with all the correct language and well-researched adverts. Advertising had been a form of reaching us anytime as long as the setting or platform is right ie: TV and radio. On the brink of political turmoil...

So I have always had the best experiences in my life. At random I have this exchange of words with people I love, and I realise that life is not really lived in vain. I have a purpose to serve, and my latest experience happened with none other than my dearest mother. I am welcoming you into one of my random moments with my mother and best friend.  I was minding my own business; working from home, because I need my family to know what it is that I do even though they are not interested. I was fiddling with my laptop finding myself in a messy maze that is my life when my mother brings me tea and starts chatting to me about my character flaws. Much to my disappointment and annoyance, I wanted to say to her; ‘Lady I no longer care, I am 30 years old and set in my ways’. However I allowed her to get all that she needed off her chest, even though I wanted to scream and shout at her. In all that she was saying, she had picked up the big and small things that made her feel conce...