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Showing posts from April, 2018

Scared And Lonely

So many women and men are scared and lonely. We feel unseen. We feel unnoticed and we feel like something went wrong for us and we are now no longer connected to the thing we were meant to be connected to.   The connections we originally had have changed. Besides family that we are glued to until death does us wrong we have friendships or ‘soulties’ we really felt connected to that we lost along the way. People we thought we would have forever. Turns out they were around for just a season and for a reason. Our hearts are crushed when we realise they have moved on without us. Nothing in their new life styles or settings reminds them to call us back or invite us back in. That severe cut reminds us that we can no longer get back into the circle. It’s at that moment when fear of things never moving and progressing for you. The fear that the worst is truly going to steal your joy and you might never move out of this anguish of being alone you become scared. So long as ...

Perfect The Advertising Game Part 2

I’ve just been introduced to the empathy movement by a friend who’s in advertising. Because these terms swop and change all the time. After listing here are reasons why I agreed it should be useful in conceptualising the ads, we see on TV. I went on to find the direct points as to how strategists should and must master the skill of talking to black people. Grab your gum guards, these blows will be harsh. There are theories that I think I’ve come to realise about black people. We love spending and we do not want to justify it. I believe we sit at night and we think about money. Where to shop and why? We think of joining Stokvels (if you are a South African and reading this and you don’t know what a Stokvel is close this blog. If you are not South African a Stovel is basically a group of people who settle on an amount of savings and save together for a duration of 12 months. When the duration is over each person gets there to share and it’s seen as a communal way of saving). We...